Elevating Brands through Strategic Marketing and Design
Consider this site an extension of my LinkedIn profile. Explore my recent projects with Tiburon Data and past work that highlights my marketing expertise.
Strategic Marketing Luxury Marketing AI Solutions Strategist Hotel & Resort Marketing Strategic Branding HubSpot Marketing Social Media Marketing & Ads Website Development User Experience UX Google Ads Platform Search Engine Optimization Hospitality Marketing Innovative AI Solutions
Marketing Strategy
Integrated Strategy, Content & CRM Solutions
- Social media marketing – strategy & content creation
- CRM integration (HubSpot)
- Oversee website development and UI projects
- Digital advertising (Facebook, LinkedIn, Google Ads)
- Email and recruitment marketing
- SEO, AI Search Optimization (AISO)
- Google services integration
Luxury Marketing
Strategic marketing & branding for luxury brands
Luxury brands include:
Charleston Luxury Yacht Charters
JJ Threads Men’s Fashion
- Social media marketing – strategy & content creation
- Website design & development
- CRM integration for booking funnel (HubSpot)
- Email marketing strategy & creation
- Digital advertising (Instagram, Facebook, Google Ads)
- SEO & AI Search Optimization (AISO)
AI Solutions
Identifying & Implementing Innovative AI Solutions
I bridge the gap between business needs and technical capabilities, ensuring AI solutions are innovative, scalable, and aligned with your business goals.
- Understanding Business Needs – Identify goals, challenges, and AI opportunities with stakeholders.
- AI Solution Design – Develop AI-driven strategies to boost efficiency and user experience.
- Technical Collaboration – Work with developers to ensure seamless AI integration.
- Project Alignment – Define AI implementation roadmaps and success metrics.
- Adoption & Change Management – Guide stakeholders through AI adoption and expectations.
Check out my latest AI solution – Marcie the Marketer -an AI Marketing Strategist.
User Experience
Bridging Vision & Usability Through Smart Design
I bridge the gap between client goals and user flow—identifying areas for improvement and translating them into clear, actionable design direction.
Working closely with a team of talented designers, I oversee the creation of sleek, intuitive interfaces across websites, apps, and digital platforms—ensuring every experience is both functional and visually compelling.
Explore some of the UI/UX projects I’ve managed for Tiburon Data clients, including the UI redesign for the Huvr mobile app and many exciting website development projects.
Fashion Industry
Product development & manufacturing
Over three decades in fashion—including 12 years based in Hong Kong—I played pivotal roles in several companies.
Directorships
Stature Design Ltd (Hong Kong) – Founder
Fuzhou Ameita Sewing Ltd ( China )
Aco Sewingart Ltd (Hong Kong)
- Product Development & Creative Direction
- Sourcing – Materials & Lifestyle Products
- Marketing and Customer Liaison
- Trend & Direction Forecasting
- Production & Supply Chain Management
Travel Marketing
Elevating digital presence for a post-pandemic recovery
Leading PADI Dive Resort:
- Website design director
- Website development
- Engaging & informative content
- Booking engine integration
- SEO optimization
- Performance analytics
When one of Asia’s top PADI resorts aimed to revitalize its digital presence post-pandemic, I led the team at Tiburon Data in crafting an engaging and informative new website highlighting its exceptional resort and facilities.
Marketing Technology Expertise
Leveraging Digital Tools for Business Growth
By leveraging a variety of digital tools, I optimize integrated services to drive business growth and outcomes across different industries.
- Google Ads – creation, analysis, management
- Google Analytics Integration
- Google Search Console Integration
- HubSpot CRM Integration
- SEO: competitor research, keywords, and content optimization
- Data-driven Marketing Strategies
About Me
Marketing & AI Solutions Strategist
In my role at Tiburon Data, I blend strategic marketing and AI solution initiatives to help businesses scale smarter—from sharper customer engagement to streamlined operations.
My expertise extends beyond this role, and I’m always interested in unique projects or visionary partnerships. Reach out if you’re building something bold.
Areas of Interest:
- Strategic Marketing
- Resort & Luxury Marketing
- AI Solutions Consulting
- Product Development
Questions?
Are you looking to dive into any new projects?
While I’m currently dedicated to a fulfilling full-time consulting role, I’m always open to exploring new business opportunities. If you have any exciting prospects to discuss, I’d be eager to hear about them!
Here’s what I may be interested in:
- Consulting on Projects
- Interesting Startup Projects
- Business Partnerships
Feel free to reach out to me directly via the website’s Contact Form — I’ll respond promptly.
Can I collaborate with you on a project?
Absolutely. If it’s smart, creative, and shows real potential to generate revenue—I’m in. Reach out and let’s see if we can build something meaningful together.
Do you know anything about outsourcing?
I sure do! I work closely with Tiburon Data LLC, a US-based provider of smart, tailored outsourcing solutions. Feel free to reach out—I’m happy to share insights or help you find the right setup for your needs.
How do I contact you?
While shouting or whistling loudly might work in a pinch, your best bet is to use the website’s Contact Form for a direct line to me. I’ll be sure to respond promptly.
